The 2024 SDCC Immersive FOMO Guide
Our roundup of the most immersive activations at this year’s San Diego Comic Con
San Diego Comic Con is the grandaddy of all pop culture conventions, and as such it’s the spot where studios put their best foot forward to hype up audiences for the new works and long running franchises.
Luckily for us this means they try their hand at tapping into some immersive magic each and every year.
As things stand at publication — a week out from SDCC — this year’s crop doesn’t look as ambitious as previous years in terms of scope, but we have our eye on one activation in particular that looks to be pretty cool. Ice cold if you will. (You’ll see.)
Let’s get into the lineup, and know that as more pop on the radar we’ll update the post.
Looking for more to do in San Diego during SDCC? Check out the indispensable SDCC Blog for a full list of Off-Site shows, signings, pop-up shops, activations and more.
Abbott Elementary A.V.A. Fest (A Very Abbott Festival)
Dates: July 25–28
Time: Thursday & Friday 9:30a -7p, Saturday 9:30a-6:30p, Sunday 9:30a-5p
Location: 5th Ave. Landing (Behind Convention Center)
Walk Up, No RSVPs
A collection of carnival games based on one of the most beloved episodes of the ABC sitcom, each themed to a different character.
Also features hourly performances by the official Philadelphia Eagles Drumline.
FX Activations
Dates: July 25–28
Time: Thursday 11a-6p, Friday & Saturday 10a-6p, Sunday 11a-4p
Location: Hilton Bayfront Lawn
Age Restriction: 18+
Walk Up, No RSVPs
American Horror Story Hellevator: “Take a ride through twelve spine-chilling moments from the American Horror Story universe and get a glimpse into the world of Grotesquerie, the new Ryan Murphy horror series premiering this fall.”
The Bear: “Step into the interior of The Bear restaurant, where fans will be served up a daily chef’s special featuring exclusive merch, while supplies last.”
It’s Always Sunny in Philadelphia: Exterior photo up at Paddy’s Pub.
What We Do in the Shadows: “Vampire Residence: Visit the vampire’s Staten Island mansion for a spooky photo op complete with props from the series.”
Hulu’s Animayhem
Dates: July 25–28
Times: Thursday 11:30a-7p, Friday & Saturday 9:30a-7p, Sunday 9:30a-5p
Location: Convention Center Bayfront Parking Lot
Walk Ups, No RSVPs
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Explore the “factory” where Hulu’s animated series are made, filled with photo ops, interactive challenges, and more featuring elements drawn from Futurama, Family Guy, The Simpsons, American Dad, Bob’s Burgers, Solar Opposites, Hit Monkey, The Great North, Krapopolis, and Grimsburg.
Paramount+’s The Lodge
Dates: 24–28
Time: Wednesday 6p–10p, Thursday — Saturday 12p–10pm, Sunday 10a–7p.
Location: 340 Fifth Ave
Age Restriction: guests under 18 must be accompanied by an adult
RSVPs Sold Out — Unclear On Walk Ups
Paramount+’s The Lodge continues its tour with an SDCC stop that will feature a host of activations with elements drawn from Star Trek, Ghosts, Criminal Minds: Evolution, If, Tales of the Teenage Mutant Ninja Turtles, Spongebob Squarepants, Ink Master, Tulsa King.
The Penguin: Iceberg Lounge Experience
Dates: July 26 & 27
Time: 7PM — 12AM. Entry tickets are timed.
Location: Bloom Nightclub, Fourth Ave.
Producers: Max, Giant Spoon, BUCK and VT Pro Design
Age Restriction: 21+
From Matt Reeves’ gritty take on Gotham City comes what will likely be the hottest experiential ticket of SDCC as The Iceberg Lounge, straight out of The Batman and the upcoming The Penguin HBO Original series. This is going to be a whole thing, with an “Iceberg Descent” experience on the way to the party inside the converted Bloom Nightclub.
“By exploring the main club, guests can discover a password that will give them access to the inner sanctum, 44 Below, the club within the club, diving deeper into the world of The Penguin.”
Also: keep an eye out for the Gotham Ice Truck, which will be giving out free Slush Puppies and chances to get invites to the Iceberg Lounge starting on Thursday of the Con.
Shaun of the Dead: 20 Bloody Years
Dates: July 25–28
Time: Thursday-Saturday 12p-6p, Sunday 12p-4p
Location 520 Fifth Ave
Age Restriction: 21+
“Fans will be able to explore a meticulously crafted set re-creation of the Winchester Tavern, interactive photo opps, a complimentary can of themed beer courtesy of Beer Zombies (must be 21+, while supplies last), exclusive merch, game demos and giveaways.”
Those About To Die: The Chariot Race
Dates: July 25–28
Time: Thursday 12p-6:30p, Friday & Saturday 10a-6:30p, Sunday 9:30a-4p
Location: 170 Sixth Ave in the Gaslamp Triangle (near Baja Rick’s)
Producers: Peacock
RSVPs filled — Standby Only
Very curious as to just how much they’re going to build out this one.
“Immerse yourself in the glory of Ancient Rome at San Diego Comic-Con 2024. Step inside the betting tavern, join one of the coveted factions, and experience the adrenaline thrill of the chariot race itself.”
Discover the latest immersive events, festivals, workshops, and more at our new site EVERYTHING IMMERSIVE, home of NoPro’s show listings.
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